Club, Reclaimed is a visual identity created around the material qualities and malleability of paper. We found that paper, when blasted with music, picks up the vibrations, acting as a visual documentation of the sound. We branded a club in Deptford, creating posters, leaflets and tickets by distorting and photographing type through this method. We applied this idea of distortion across other mediums in order to extend the visual identity across other platforms. Lastly, we produced a visual identity manual to contain all printed content.